M Bey A part II: The Beyonce Blueprint

The Business of Beyonce Series Continues...read more inside.

Author

Sherrita Cee
October 28, 2023

Our fearless leader of the Bey-hive is showing us real-time steps toward elevating your brand, recycling your data, service, or product, and refreshing said data, service, or product as a NEW product.

This maven, mother, musician, and mogul is serving as the "Mutha of her house" by presenting a film and then rolling out a new fragrance, Ce Noir, that aligns with her brand and world tour theme. Ce Noir is available for pre-order at $160 at Ce Noir Parfum online. Shipping for the new scent begins in November, and fans are in for a treat with a special gift included with each purchase till stock lasts.

From: Ce Noir Parfum online

The Blueprint: Product Development

Beyonce and her marketing team are absolute genius. They utilized the concert attendees as a direct focus group to sample the scent at the Renaissance Tour US venues. There was no need to hire a PR team to rally pre-selected participants to test the differing scents. The fans and attendees were the perfect pool of participants to conduct market research for product development.

This approach was smart because the concertgoers were engaged while waiting in lines to enter the venue and while being ushered to their seats.

Renaissance Tour: The Film

From: Beyonce.com

Now, down the pipeline comes the film version of the Renaissance world tour--you know, the world-famous, record-breaking ticket sales, the most tik-tok videos shared world tour.

RENAISSANCE: A FILM BY BEYONCÉ ACCENTUATES THE JOURNEY OF RENAISSANCE WORLD TOUR, FROM ITS INCEPTION, TO THE OPENING IN STOCKHOLM, SWEDEN, TO THE FINALE IN KANSAS CITY, MISSOURI. IT IS ABOUT BEYONCÉ’S INTENTION, HARD WORK, INVOLVEMENT IN EVERY ASPECT OF THE PRODUCTION, HER CREATIVE MIND AND PURPOSE TO CREATE HER LEGACY, AND MASTER HER CRAFT. RECEIVED WITH EXTRAORDINARY ACCLAIM, BEYONCÉ’S RENAISSANCE WORLD TOUR CREATED A SANCTUARY FOR FREEDOM, AND SHARED JOY, FOR MORE THAN 2.7 MILLION FANS.

I know that come December, the theaters will be straight-up pandemonium. #imhereforit #MbeyA #theMbeyAofBeyonce

The Record-Breaking Tour

From: Beyonce.com

According to Forbes, the Beyonce Renaissance Tour grossed a total of half a billion dollars in revenue, making this tour rank 7th for record-breaking tours of all time in world history.

Here are some of the highest-grossing concert tours of all time (Forbes.com):

  • Elton John — Farewell Yellow Brick Road Tour: $939.1 million (330 Shows)

  • U2 — 360° Tour: $736 million (110 shows)

  • Ed Shereen — / Tour: $776 million (256 shows)

  • Coldplay — A Head Full of Dreams Tour: $$617 million (107 shows)

  • Harry Styles — Love on Tour: $$617 million (167 shows)

  • Guns and Roses — Not In This Lifetime Tour: $668 million (158 shows)

  • Beyoncé's Renaissance World Tour grossed $579 million (56 shows)

  • The Rolling Stones — A Bigger Bang Tour: $558 million (144 shows)

  • Roger Waters — The Wall Live: $459 million (219 shows)

  • AC/DC — Black Ice World Tour: $442 million (165 shows)

  • Micheal Jackson — Bad Tour: $215 million (was the longest-standing World Guinness Record for decades from 1980s until now)

Now that you have read this article in its entirety, you have earned CEU credits toward maintaining your M-Bey-A certification!! I honestly cannot wait to see what Beyonce will do next.