M-Bey-A: The Business of Beyonce

As the Beyonce: Renaissance World Tour is coming to a close, I would like to take the time to dissect what I am calling the blueprint of Beyonce's MBA, or rather, M-Bey-A business playbook. From the very beginning, Beyonce's marketing, production, action steps, and business strategies were on point, leading the entire world in utter anticipation of what wonderment was to come.

I invite you to go on this journey with me to briefly dissect Beyonce's M-Bey-A "alien superstar" experience.

The Blue IV Carter Summer Internship

I love Bey for giving Blue IV her first summer internshipBlue Ivy Carter had the most amazing summer internship of 2023. I appreciate how Bey is modeling Billionaire parenting in real-time. Blue has developed confidence during this experience, and I am here for it. It is reported that Blue Ivy Carter's net worth is $800 million, which is not bad for a summer internship. I am sure there is more to come from Blue. This will not be the last time we see this young maven. #TheBlueIvySummerInternship #RenaissanceWorldTour

The M-Bey-A of Marketing

Let's take it back a few months, During simmering discussions of doom and gloom reports of a recession that was bombarding all media and news stations, Bey's world tour was announced at the inevitable start of the US recession.

Beyonce is a bad motha...shut your mouth! This Queen Bee, aka Queen Mutha, had audacity, chutzpah, strong faith, and a solid belief that her Renaissance World Tour would be a success.

At the announcement, amid the recent mass layoffs in the tech sector, Americans in particular were having a tough time here in the US.

However, Queen Muva Bey-on-Ce has demonstrated new possibilities through the announcement of her new Renaissance World Tour.

She challenged scarcity thinking! People did whatever they had to do to buy her tickets, ranging from $500 to $15,000 (tier A); Tier B and Tier C had their own exclusive rates.

Bey Aka M-BEY-A, who puts the “bey” in MBA, IS SO DOPE, and her marketing was superior—a genius at best.

As a fan, I remember having to register to express interest. Once I received my email, I opened it up, and I recall that it was interesting to see how her marketing team grouped the demographics. The open registration is timed perfectly to pay schedules, and the cities are grouped accordingly in categories A, B, and C!!!

For me, this process was so exciting, not so much for the performance aspect but for the business and marketing aspects. This is the second time that Queen Muva Bey shocked the world (I mean, if anyone ever thought that was still possible after her self-titled album, Beyonce debuted, that was a "digital drop"--album release).

Beyonce has succeeded in shocking the world again.

She has the audacity and gumption to challenge consumers and fans alike to come out of pocket and “pay my price” to see Mrs. Carter perform!!

Folks were seriously making life changes to their budgets and ledger bylines to attend such an extravagant event. All I can say is, may we all graduate to mimic this exceptional experience from the Beyhive MBeyA (MBA) with concert tickets and new strategies!!

Here we are, fast-forwarding to the present. I will say Beyonce succeeded in her goals and, in a way, exceeded her goals.

Beyonce's World Tour To Be Seen In Theaters

As the Beyonce: Renaissance World Tour comes to a close, it was just announced this morning that Bey's plans to release a film version of the concert to be seen and enjoyed at a theater near you for the cost of a single movie ticket will be released in December 2023.

***My advice is to buy your tickets now. The pandemonium is about to get serious.

For me, this entire Beyonce: Renaissance World Tour has been quite an experience. Bey is showing us her blueprint in real-time, and I am here for it.

Now that you have read this article in its entirety,

You are now awarded a verbal 'certificate of completion' with an M-Bey-A in Business. Congratulations!!